“Flawless skin is the most universally desired human feature.”
- Zoologist Desmond Morris, 1967
The Skincare Conundrum
Desmond was probably right — having great skin is something most of us aspire to, and it’s only natural to care deeply about your skin and how it looks. Far from just being “skin deep,” one’s skin health actually says a lot about the state of their overall health, microbial balance, and digestive function.
While historically the pursuit for great-looking skin has often led people to risky treatments and harsh products that can ultimately do more harm than good, the tides are finally changing as we become increasingly aware of the benefits that more natural products offer. . By leveraging the power of natural, plant-derived substances, one can achieve the amazing skin they seek without compromising other aspects of their health.
What Is Clean Beauty?
Though the definition tends to vary a little bit, we believe that “clean beauty” refers to any beauty or skincare product produced with both human and environmental health in mind.
Generally, clean beauty products should be:
- Ethically sourced
- Certified fair-trade
- Certified eco-friendly
- Demonstrably non-toxic
- Good for the environment
- Organic (or at least organically-grown)
Is Clean Beauty Really Worth iI?
That depends on who you ask! For something that sets its sights on product purity, the topic of clean beauty is actually pretty controversial.
At Toast Wellness, however, we take a different perspective. We keep our CBD products close to nature’s design by taking a whole-plant, full-spectrum approach, and our entrance into the skincare arena isn’t any different.
So we’ll answer the above question with another question: why mess with what nature has taken thousands of years to perfect?
Clean Beauty’s Many Benefits
While skincare’s booming popularity is something to be thankful for, the sheer number of products available on the market today can send new consumers straight into paralysis-by-analysis mode.
We’re here to help you sort through the noise. How? By setting stringent quality standards, of course! Cleaning up your skincare routine — and avoiding purchasing the wrong products — is as easy as knowing what to look for. Some ingredients to look out for and avoid when purchasing new products include:
- BHT and BHA
- Synthetic fragrance
- Chemical sunscreens
- Talc and other non-organic clays
- Ethanolamine and other solvents
- Siloxanes (also called Cyclomethicone)
- Petrolatum (also called Petroleum Jelly or Mineral Oil)
- PEGs (including PEG, Polyethylene, and Polyethylene Glycol)
- Formaldehyde (also called Quanternium-15, Imidazolidinyl/Diazolidinyl Urea, etc.)